Digital Marketing Certification Programme
Master Digital Marketing. Build a practical campaign portfolio. Learn the platforms that run real digital marketing campaigns — no prior marketing experience needed.
Live, structured, and beginner-friendly.
8 structured modules.
Tap a module to see what it covers.
01Digital Marketing Fundamentals▾
- Digital ecosystem overview
- The marketing funnel
- Customer journey mapping
- Organic vs. paid channels
- Campaign planning basics
02Search Engine Optimization▾
- Keyword research
- On-page SEO
- Technical SEO
- Off-page basics
- Local SEO
- Google Search Console
- Practical SEO strategy
03Social Media Marketing▾
- Instagram marketing
- Facebook marketing
- Content strategy
- Content calendars
- Organic growth
- Engagement
- Social media analytics
04Meta Ads▾
- Meta Ads Manager
- Campaign objectives
- Custom audiences
- Lookalike audiences
- Creative strategy
- Lead campaigns
- Budgets
- Retargeting
- Optimization
05Google Ads▾
- Search campaign structure
- Keyword targeting
- Ad copywriting
- Bidding
- Budgeting
- Conversion tracking
06Lead Generation▾
- Lead funnels
- Landing pages
- Lead forms
- WhatsApp lead flow
- Meta lead campaigns
- Google lead campaigns
- Lead qualification
- Follow-up strategy
07Content Marketing▾
- Copywriting
- Reels
- Short-form video
- Ad copy
- Creative strategy
- Content calendars
08Marketing Analytics▾
- CTR, CPC, CPM, CPL
- Conversion rate
- ROAS
- CAC
- Campaign reporting
- Performance optimization
The real tools behind real campaigns.
Meta Ads Manager
- Campaign Setup
- Audience Targeting
- Lead Campaigns
Google Ads
- Search Campaigns
- Keyword Targeting
- Conversion Tracking
SEO Tools
- Keyword Research
- On-Page SEO
- Search Console
Analytics
- CTR / CPC / CPL
- ROAS
- Campaign Reports
How a campaign actually comes together.
Define who the campaign needs to reach.
Build the creative that will connect with them.
Launch the campaign on the right platform.
Capture interest through forms and funnels.
Qualify and follow up so interest becomes action.
Track CTR, CPL, ROAS and what actually happened.
Refine targeting, creative and budget — then repeat.
9+ practical projects across the programme.
Meta Lead Generation Campaign
Meta AdsGoogle Search Ads Campaign
Google AdsSEO & Content Plan
SEOCampaign Performance Report
AnalyticsSupport that goes beyond the classroom.
The programme includes career support components alongside the curriculum.
Resume Building
Mock Interviews
LinkedIn Optimisation
Job Application Support
Expert Career Guidance
Job Opportunities
Alumni Network
Continuous Support
See how this fits into our Digital Marketing division.
Ready to master digital marketing?
Book a free demo or get the full programme brochure.